Our Story

The prefix swa means “the self.” Thus, swa-dharma is our personal dharma, which is the dharma applicable to our context, situation, maturity, and profession in life. This swa-dharma can change as our context in life changes, and as we grow spiritually. By asking Arjun to follow his swa-dharma, Shree Krishna is telling him to follow his profession, and not change it because someone else may be doing something else.

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SwaDharma is a clothing brand inspired by Hindu Gods and Sanatan Dharma. We believe that the clothes we wear should reflect our cultural values and traditions. Our journey began with a simple idea - to create clothing that not only looks great but also has a deeper meaning. Our clothes are designed to remind you of the rich cultural heritage of our country and the wisdom of our ancestors.